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CRITERIA
|
1 poor
|
2
moderate
|
3 good
|
4 excellent
|
|
TECHNICAL
QUALITIES
Exposure,
burning and dodging, dirt, dust, stains….
|
Poorly
executed, little regard for print quality
|
Technique
may be erratic with little sense of challenge
|
Most
technical aspects are successful; materials generally well
handled
|
Excellent print quality
|
|
COMPOSITION
Eye
movement, space usage, organization, etc.
|
Composition
is poor, little consideration
|
In
contrast to work that receives a score of 1, there is at
least some sense of decision making
|
Composition
is generally purposeful
|
Excellent.
Composition is purposeful
|
|
CONTENT
Fulfills
the assignment, shows intent
|
Solutions tend to be
trite
|
Shows a sense of effort
and
Some
decision making
|
The
level of work may be inconsistent, but the work is strong
enough to offset it’s weaknesses
|
Shows
a sense of inventiveness or imagination, a sense of style
or engagement with experimentation
|
|
COMMUNICATIVE
PROPERTIES
Visual
impact, emotional reaction, mood, etc.
|
There
is little, if any, evidence of thinking
|
Work
shows a real sense of effort, but problems are not
successfully resolved
|
There
is successful engagement with some aspects of
communication through technique
|
Shows
obvious evidence of thinking, it may address fairly
complex visual or conceptual ideas, the image is presented
in an effective way to communicate |
