Herr's Potato Chip Factory
Herr's gets a 10 on the friendliness scale: the people on the
phones are helpful with directions, the tour guides are friendly,
even the factory workers seem friendly. Not far from Lancaster,
you'll pass horse and buggies driving nearby Route 272.
Kids seem to enjoy the goofy movie at the beginning of the tour
about Chipper, Herr's stuffed mascot with a propensity to fall
into the food. What's amazing about this place, though, is that
you can run such a large factory with so few people. Herr's
is a private company, but the guide mentions that they turn their
$3 million inventory every 3 days, so you can figure at least
$320 million for that factory (8500 pounds of potato chips an
hour). Every once in a while, you'll see a machine operator
wander through a room, but, for the most part, the spuds and
pretzel dough are on their own. Depending on your political
bent, you can point out to your child that (1) machines are taking
our jobs! or (2) here's how American ingenuity can compete with
slave wages around the world. Of course, Malaysians would also
have a problem getting fresh potato chips to us here in New Jersey.
It's also interesting to note how little is wasted: water and
heat are recycled, even bad chips are fed to cows.
The tour takes about an hour with the movie -- then you can take
your two complimentary chip bags and buy a hot dog in the visitor's
center. Prices are reasonable, and the dining room clean and
pleasant.
Special Features:
- You get to eat hot potato chips right
off the line
- Mr. and Mrs. Herr give away a book called "Chips
of Wisdom" in a stand near the gift shop. It's kind of interesting
to see how people are drawn to the collection of traditional
plastic gift shop items versus actually picking up a free pamphlet
of wisdom promoted by a couple of people who have erected a mammoth
private enterprise. During our second trip to the factory, I
was glad to see that there were a number of takers for the book.
- The amazing brown chip machine: its takes 245 pictures
a second to spot brown chips and blow them off the high-speed
production line with a blast of compressed air.
- The way
they get potatoes out of trucks by picking up and dumping the
entire tractor trailer.
Phone: 1- 800-284-7488 Call ahead to reserve a spot on the tour.
Scheduling: Monday through Friday on the hour
Directions: Take 95 South past the Philadelphia Airport to 322
West. Get on Route 1 South (left), go past Longwood Gardens
and other attractions until Route 1 becomes a broad highway.
Get off at the Nottingham exit (Route 272) and make a left toward
the factory and visitor's center. I once made the mistake of
taking Route 1 all the way; traffic becomes horrendous around
the Philadelphia Main Line; it takes about 45 longer that way.
The drive is about 1.5 to 2 hours one way.
Suggestions for Proprietors: Stay open on Saturday. Isn't the
factory open anyway? I can't believe you'd let such a huge investment
in machinery sit idle for 52 days a year. Do an actual demonstration
of how you dump potatoes out of a truck.
Philadelphia Visitors Center
Open 9-5 daily. Featuring Rodin/Michaelangelo spring 1997: 1-215-636-1666
Press 3 for a person.
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